Funded Trading, the flagship property in the FinMedia Group network, has been named an official media partner of the London Prop Trading Expo. The role covers editorial coverage of the event, amplification across the network, and a presence on the floor itself.
Why media partnerships matter
Expos are where the prop trading industry does its business in person — where firms meet traders, partners meet platforms, and reputations are made in a weekend. Being chosen as an official media partner is a trust signal that has to be earned: organisers pick the outlets their attendees already read.
For Funded Trading, it extends a pattern the whole network is built on. The audience arrives through independent reviews and analysis, and the events layer turns that readership into rooms full of people who already know the brand.
What it means for partners
Firms working with the network get more than a listing. Coverage around an event compounds: pre-event previews, on-the-ground reporting, and post-event analysis all point back to the same properties, in front of an audience that came to the expo to make decisions.
- Editorial coverage — reporting across the network before, during, and after the event.
- Audience amplification — distribution through YouTube, newsletters, and the community.
- On-site presence — the brand in the room, not just in the programme.
It is the in-person layer of the same idea behind everything FinMedia Group builds: be relevant enough that the industry listens, and present enough that it sees you.