For years, FinMedia Group operated as FinPR — helping financial brands find their voice across the world's media. As one of the most recognised names in fintech PR, the agency built deep relationships and a reputation for results across prop trading, brokerage, and fintech.
But a clear pattern emerged: the most durable value wasn't in placing brands on someone else's platform — it was in owning the destinations where the conversations actually happen. So the company began building them.
From promotion to presence
The transition marks a deliberate shift away from traditional service-based PR toward a model of audience ownership. By building and scaling a network of authoritative platforms — including FundedTrading.com and MyTradingReviews.com — FinMedia Group now provides a direct bridge between financial companies and high-intent audiences.
We've stopped chasing the industry narrative and started building the digital destinations that drive it.Karol Cempa, CEO, FinMedia Group
The platforms aren't just informational; they're built to drive conversions and transactions for partners — turning trusted content into measurable outcomes.
A performance-driven network
FinMedia Group's focus is the creation of high-trust environments that guide users from research to action. The network's offering is built around:
- Owned authority — branded awards, coverage, and deep-dive reviews that set the industry standard.
- Transaction-focused placements — premium web and email placements designed to move users through the funnel.
- Lead-generation ecosystems — campaigns and communities powered by proprietary first-party data.
Continuity and leadership
The transition is led by Karol Cempa, who moves from CEO of FinPR to lead FinMedia Group — ensuring the strategic expertise and industry relationships built over the years remain at the core of the network.
For financial brands, FinMedia Group represents a more efficient way to reach active traders and investors: directly, through trusted owned platforms, rather than through traditional media gatekeepers.